Social media content plan: what it consists of and how to draw it up
We will tell you what a content plan is and how it helps you come up with topics for posts for the year ahead.
Ideally, you need to draw up an individual content plan for each channel so that posts are tailored to a specific social netwo
For example, beautiful images and videos are very important on Instagram.
On Facebook, according to research , users are best watched videos with an average length of 3-5 minutes. Such content is 59% more popular than the rest
People often visit VKontakte to listen to music, read entertaining articles or see funny pictures.
A content plan will help you remember which posts and on which social networks will be published in the near future and what needs to be done: prepare a text, a video, pick up a photo.
I recommend making a content plan at least two weeks in advance
How often should you post?
To keep your account active, publish at least one post per day on each social network, so you won't be too annoying, but also won't get lost in the feed. But the content plan is not a dogma. If you need to post something unplanned, you can publish two posts in one day or shift the publication schedule
When publishing two posts a day, it is better to distribute them in time and spread them at intervals of at least five hours, so that the post can be seen by both those who log into the social network in the morning and those who leaf through the news in the evening.
Content:
- What is a content plan and what is it for?
- How often should posts be published?
- What posts should be in the content plan
- What content is found on social networks
- How to create a content plan
- 14 tips for creating a content plan
What is a content plan and what is it for?
A content plan is a monthly publication schedule. It is convenient to keep it in the form of a table where the place will be written (post on Facebook, VKontakte, Instagram or in a story) , date and time of postinIdeally, you need to draw up an individual content plan for each channel so that posts are tailored to a specific social netwo
For example, beautiful images and videos are very important on Instagram.
On Facebook, according to research , users are best watched videos with an average length of 3-5 minutes. Such content is 59% more popular than the rest
People often visit VKontakte to listen to music, read entertaining articles or see funny pictures.
A content plan will help you remember which posts and on which social networks will be published in the near future and what needs to be done: prepare a text, a video, pick up a photo.
I recommend making a content plan at least two weeks in advance
How often should you post?
To keep your account active, publish at least one post per day on each social network, so you won't be too annoying, but also won't get lost in the feed. But the content plan is not a dogma. If you need to post something unplanned, you can publish two posts in one day or shift the publication schedule
When publishing two posts a day, it is better to distribute them in time and spread them at intervals of at least five hours, so that the post can be seen by both those who log into the social network in the morning and those who leaf through the news in the evening.
What posts should be in the content plan?
The posts on your account should match the interests of your target audience. Therefore, you need to know and understand it well. For example, who do you have more: men or women, what age, where they live, do you know what education they have, interests. Conduct an analysis of your target audience to understand what interests your subscribers.
How to do it - we wrote here.
Understand what purpose you are pursuing with your publications: why are you posting and why will the subscriber read it? . Based on the analysis, draw up a content plan. Please note: all posts should be at least indirectly related to the topic of the company. Let's say your company sells furniture. You have determined that the main audience is women from 25 to 45 years old. No need to share Korean cosmetics or hair styling tips in your account. Your subscribers have come for another! Tell us about interior design, show examples of table setting for the holiday, or tell us how to easily and inexpensively sew pillow covers .
Do you think you have exhausted all the topics for publication?
Ask open-ended questions. You can directly ask in the story (if the company profile is on Instagram) what subscribers are interested in. Follow the comments and discussions in the posts - you can often find an interesting topic there. And spy on your competitors All posts in the content plan are usually divided by content type. Each species is responsible for its own goals. Let's analyze the main ones. This division is arbitrary, since one post can simultaneously refer to different types
Useful content
The goal is to provide useful information and solve pressing problems of subscribers and potential customers. If you want your post to be bookmarked or re-posted to your wall, post useful conteWhat content is found on social networks
Useful content
The goal is to provide useful information and solve pressing problems of subscribers and potential customers. If you want your post to be bookmarked or re-posted to your wall, post useful content.The useful includes:
- Educational content such as "Google Analytics Guided Setup".
- Answers to questions related to the t0 pic of the company, for example: “How to choose the right bank for a mortgage? We answer your question."
- Life hacks and tips, for example: "10 ways to remove a greasy stain on your trousers."
- Collections and lists, for example: "10 books on psychosomatics."
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